The “True” Cost of Buying Mortgage Leads

Buying mortgage leads is pretty commonplace for LOs, but it's way overrated.

Buying mtg leads is pretty commonplace for LOs, but it’s way overrated.

Sure it can make you “feel” like you’re doing something about your situation, but in reality, it can make your job much harder than it actually has to be because…

✅ You’re competing harder than you need to
✅ You’re paying more and making less (lots of sticky hands in the pie)
✅ You have no control over costs, reviews
✅ You become hostage to the platform

In this video, I go over the “true cost” of what it means to your wallet – both short and long term…and how you should go about fixing it.

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